Digital Strategy

Course Description:

In this Digital Strategy course, participants will gain comprehensive insights into the dynamic landscape of digital business and marketing, equipping them with essential skills to navigate and excel in the digital domain.

Modules Covered:

Module 1: Introduction Digital Strategy certification course
Module 2: Strategic Communications Planning
Module 3: Customer Focus and Segmentation
Module 4: Attitudinal and Behavioural Objectives
Module 5: Communications Strategies and Tactics
Module 6: Stages and Activities of The Digital Strategic Management
Module 7: Partnering externally and internally
Module 8: Integrated Media: Digital and Analogue
Module 9: KPIs and PIRs
Module 10: Data Collection
Module 11: Market Analysis: Tools
Module 12: Market Analysis: Create a Buyer Persona
Module 13: Market Analysis: Customer Engagement Analysis
Module 14: Market Research Process
Module 15: Conversion Rate Optimization Pillars
Module 16: Advanced Search Engine Marketing
Module 17: Advanced Social Media Advertising

Course Objective:

Strategic Proficiency: Develop a strategic mindset for crafting and implementing successful digital strategies.
Effective Planning: Learn to create comprehensive digital plans aligned with organizational goals.
ROI Optimization: Understand how to maximize Return on Investment (ROI) through digital initiatives.
Adaptability: Cultivate adaptability to navigate the ever-evolving digital environment.

What you will learn:

Strategic Blueprint: Develop a personalized digital strategy blueprint for a given business scenario.
Analytics Competence: Gain proficiency in utilizing analytics tools to measure and optimize digital performance.
Effective Communication: Enhance communication skills for presenting and justifying digital strategies.
Strategic Decision-making: Acquire the ability to make strategic decisions based on data and market insights.
Continuous Learning: Cultivate a mindset of continuous learning to stay ahead in the dynamic digital landscape.